scorecard
  1. Home
  2. Retail
  3. M&M's is debuting a new kind of candy that took years to perfect

M&M's is debuting a new kind of candy that took years to perfect

Kate Taylor   

M&M's is debuting a new kind of candy that took years to perfect
Retail1 min read

MMs Caramel

Mars Chocolate

For the first time, M&M's is launching a version of the candy with a caramel center.

M&M's Caramel Chocolate Candies will hit shelves in May 2017, parent company Mars Chocolate announced on Tuesday. According to the company, caramel M&M's will be a permanent item, intended to tap into the $2.2 billion caramel business.

A Mars spokesperson told Business Insider that the company spent a little over two years developing the caramel M&M.

MMs Caramel cut in half

Mars Chocolate

The company also made some significant financial investments to make the candy a reality, including opening a new $270 million plant in Topeka, Kansas in 2014. All caramel M&M's will be produced at the plant, which is dedicated primarily to product innovation.

Earlier this year - M&M's 75th anniversary - Mars announced plans to double down on innovation. The company has prioritized transitioning to all natural colors over the next five years and developing new flavors, like caramel M&M's.

NOW WATCH: We were blown away by this magical melting dessert

READ MORE ARTICLES ON


Advertisement

Advertisement