M&M's is debuting a new kind of candy that took years to perfect
M&M's Caramel Chocolate Candies will hit shelves in May 2017, parent company Mars Chocolate announced on Tuesday. According to the company, caramel M&M's will be a permanent item, intended to tap into the $2.2 billion caramel business.
A Mars spokesperson told Business Insider that the company spent a little over two years developing the caramel M&M.
The company also made some significant financial investments to make the candy a reality, including opening a new $270 million plant in Topeka, Kansas in 2014. All caramel M&M's will be produced at the plant, which is dedicated primarily to product innovation.
Earlier this year - M&M's 75th anniversary - Mars announced plans to double down on innovation. The company has prioritized transitioning to all natural colors over the next five years and developing new flavors, like caramel M&M's.