M&M launched Compact SUV KUV100, and it’s awesome!

Mahindra & Mahindra launched an all new micro-SUV, the KUV 100 at a price of Rs 4.42 lakhs to Rs 6.76 lakh ex-showroom Pune. Anand Mahindra, Chairman of M&M called it a new inflection point in the history of the company.

Mahindra said the KUV 100 is the most fuel efficient SUV in the country. It delivers 25.32 kmpl for the 1.2 litre common rail Diesel and 18.15 kmpl for the all-new 1.2 litre Petrol engine.

It was developed with an investment of close to Rs 1,200 Crores over a period of 4 years by 350 engineers.

Aimed at the youth, Mahindra has already got Bollywood actor Varun Dhawan as the vehicles' brand ambassador. It has also tied up with Flipkart, Carandbike.com and M2all.com to allow online bookings.

The KUV100 will be available in 7 colors - Fiery Orange, Flamboyant Red, Dazzling Silver, Aquamarine, Pearl White, Designer Grey and Midnight Black.

Image credit: Indiatimes