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We went shopping at Forever 21 to see why the retailer is reportedly considering a major turnaround plan

We went shopping at Forever 21 to see why the retailer is reportedly considering a major turnaround plan

We visited the Forever 21 location at Westfield World Trade Center, a behemoth mall located near the 9/11 Memorial and nestled within a busy subway hub. Right away, we were bombarded with sale signs everywhere, including this one at the doorway.

As we walked through the store, there were several messy, disorganized racks that seemed to lack any cohesive aesthetic.

Within just a few minutes we quickly stumbled into a room dedicated to "sweet deal" sales, labeled in aggressively bold colors.

Nearby, we found various other sale items haphazardly placed on a display table.

However, this sale table might be the most egregious offender.

Note the trash can that was accidentally left out on the floor, to the left.

And here we have yet another sale display.

There were also several empty shelves and bare walls. Here was the first one we spotted.

And here's another.

Things weren't looking so great near the cash wrap, either.

Are those neck pillows?

A closer look at the cash wrap revealed a jumbled assortment of items, including a mismatched variety of socks and beauty products.

There was also food.

Also spotted near the cash wrap: tangled jewelry and a lone neon visor. The store was filled with neon colors and brand logos, part of a recent '80s aesthetic push that included a Forever 21 x Speedo collection that was launched last month.

Source: Bustle

Other recent collaborations include the United States Postal Service clothing line, first launched in March. We found a few remaining sweatshirts on the racks.

The collection also included T-shirts, joggers, tube tops, and jackets, all made with USPS branding and imagery used from the 1970s to the 1990s.

Source: Business Insider

Beyond attempts at splashy collections, Forever 21 has also tried to expand its reach by engaging new demographics like the plus-size market.

Forever 21 first launched its plus-size collection in 2009, though it only began offering certain products like plus-size denim in 2017. Since its launch, consumers have had grievances that the line isn't as inclusive as it boasts, given its limited sizing.

Source: Insider

Forever 21 has also sold menswear since 2006.

As you can see, the section didn't have many takers.

Forever 21 has also beefed up its athletic apparel inventory in recent years in an attempt to capitalize on the booming athleisure market.

Still, these efforts appear to be futile, as exemplified by the Manhattan store that was deserted around 11 a.m. on a Tuesday.

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