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  4. We visited American Eagle and Abercrombie to see which resurgent teen store was better to shop at - and the winner was clear

We visited American Eagle and Abercrombie to see which resurgent teen store was better to shop at - and the winner was clear

First I went to an Abercrombie store in Midtown Manhattan.

We visited American Eagle and Abercrombie to see which resurgent teen store was better to shop at - and the winner was clear

When I walked in, I was surprised at how dark it was, considering Abercrombie is trying to change its look.

When I walked in, I was surprised at how dark it was, considering Abercrombie is trying to change its look.

The store was playing loud music, and the distinct smell of Abercrombie cologne was overwhelming.

The store was playing loud music, and the distinct smell of Abercrombie cologne was overwhelming.

On the first floor were men's and women's clothes. There were logo tees, flannels ...

On the first floor were men

... sweatpants ...

... sweatpants ...

... jeans, coats, and an array of other products.

... jeans, coats, and an array of other products.

There was also a pretty big selection of perfume and cologne on the first floor.

There was also a pretty big selection of perfume and cologne on the first floor.

In the back of the first floor was an online-order pickup station. Abercrombie also offers $20 same-day delivery for online orders.

In the back of the first floor was an online-order pickup station. Abercrombie also offers $20 same-day delivery for online orders.

I went down to the basement level next. There were $300 jackets ...

I went down to the basement level next. There were $300 jackets ...

... $85 sweatshirts ...

... $85 sweatshirts ...

... and a wall of sweatpants with the Abercrombie logo on them.

... and a wall of sweatpants with the Abercrombie logo on them.

The third floor had more casual women's clothes and pajamas.

The third floor had more casual women

The store felt repetitive, with very similar styles and colors spread across three floors.

The store felt repetitive, with very similar styles and colors spread across three floors.

Abercrombie Kids was on the fourth floor.

Abercrombie Kids was on the fourth floor.

Although Abercrombie reported strong sales and has been working on changing its image, this store was reminiscent of how Abercrombie was years ago.

Although Abercrombie reported strong sales and has been working on changing its image, this store was reminiscent of how Abercrombie was years ago.

Next I went to an American Eagle store just a few blocks away.

Next I went to an American Eagle store just a few blocks away.

The store was much brighter than Abercrombie was. It had a more upbeat atmosphere.

The store was much brighter than Abercrombie was. It had a more upbeat atmosphere.

The first floor carried women's clothing. It was a smaller store than Abercrombie was, carrying only one floor of women's clothing compared to three.

The first floor carried women

Everything was less expensive than at Abercrombie, but the quality didn't feel any different. A coat at American Eagle was about half the price of one at Abercrombie.

Everything was less expensive than at Abercrombie, but the quality didn

In addition to prices being lower at American Eagle, many products were on sale. I didn't see nearly as many sale signs at Abercrombie when I visited.

In addition to prices being lower at American Eagle, many products were on sale. I didn

There were $50 jeans in all different styles, sizes, and colors lining the walls.

There were $50 jeans in all different styles, sizes, and colors lining the walls.

There were also leggings, slippers ...

There were also leggings, slippers ...

... and a ton of cozy sweaters for 50% off.

... and a ton of cozy sweaters for 50% off.

Men's clothing was on the second floor.

Men

Everything was set up very similarly to the women's clothes downstairs, and there were just as many sales.

Everything was set up very similarly to the women

There was a wall of hats, gloves, mugs, and other small products and accessories.

There was a wall of hats, gloves, mugs, and other small products and accessories.

There were clothes with the American Eagle logo on them, but not nearly as many as Abercrombie had.

There were clothes with the American Eagle logo on them, but not nearly as many as Abercrombie had.

An Aerie boutique was attached to the American Eagle store.

An Aerie boutique was attached to the American Eagle store.

Aerie's comparable sales were up 32% in the third quarter. The store was double the size of the attached American Eagle.

Aerie

After shopping at both stores, I thought American Eagle was the clear winner. It was brighter and nicer to shop in, less expensive, and seemed to have evolved more than Abercrombie has in recent years.

After shopping at both stores, I thought American Eagle was the clear winner. It was brighter and nicer to shop in, less expensive, and seemed to have evolved more than Abercrombie has in recent years.

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