We tried the new Butterfinger next to the candy's old recipe - and the winner is clear
The difference between the two bars is clear from the packaging alone. While Butterfinger's wrapper has been getting more yellow, the new bar (on top) is a nearly neon shade, with a promise of an "improved recipe" in the corner.
Upon unwrapping, the difference is more nuanced, but still apparent. The new bar is slightly shorter but wider.
But, the revelation of the new Butterfinger — on the right — only becomes clear when you take a bite. Butterfinger's "crispety, crunchety, peanut-buttery" core has always been key to the candy's charm, despite its saccharine taste and tendency to cement teeth together.
The new Butterfinger keeps the iconic texture while slightly dialing back on the sweetness and ratcheting up the peanut flavor for a more complex treat.
Half a dozen taste testers — including one Butterfinger hater — were unanimous: the new core elevates the candy to new heights. Together with a richer chocolate coating, you have a Butterfinger that forgoes tooth-numbing and -cementing sweetness for a more wholesome experience.
Brands often face backlash for recipe tweaks. In this case, any outrage would be undeserved. The new Butterfinger recipe easily beats the prior version, amplifying the flavors without losing what loyalists love about the candy.
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