We tried IHOP's new pancake burger - and it failed to live up to the hype
First impression: very tall and very beige.
The cheese was nicely melted onto the thick patty, and the bacon added a touch of color.
IHOP is sending burgers to some critics of the IHOb campaign who apologize for their past comments. While we were fans of the IHOb burgers, the burger that IHOP sent for us to taste test was similarly personalized.
However, the cheddar-baked pancake sandwiched between the two patties looked kind of dry.
Splitting the burger open revealed that it was mostly carbs and meat, with a light hint of cheese and sauce.
There didn't seem to be much in the way of sauce or syrup to temper the dryness of the buns.
However, we held out hope that the pancake would secretly be moist, syrupy, and sweet.
Alas, it was not. The Big IHOP tasted exactly how it looked: meaty, carby, and dry.
The cheesy pancake was mildly savory but ultimately dry and flavorless. It essentially served the purpose of a Big Mac's third bun, but without any of the sauces or toppings that make a Big Mac flavorful.
The Big IHOP was mostly beef and bread — and not much else. We were disappointed because we'd seen the pancake-burger concept work so well before at McDonald's, and we expected IHOP to do it even better. The Big IHOP simply doesn't commit enough to combining pancakes with a burger. We'd like to see IHOP lean into the concept fully and give its burgers the glorious, sticky, syrupy, pancake treatment they deserve.
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