We tried a new e-commerce startup that sells organic and natural products with an annual membership that's the same price as Costco's - here's what it's like to use

With the stellar reviews written by customers on most of the products featured on the site, I had high hopes that I was going to love the products I was buying.

I did not want to get charged just for this review, so I emailed right after I placed my order. It was cancelled soon after, a rep confirmed to me.

But I still had to email. A button would be better.

F0r Hirsh, the branding was key. Each bit of packaging is made from renewable materials, and the labeling is consistent among products to create a uniformly beautiful appearance.

"People care about beauty," Hirsh said. "This is like a very real human need to be surrounded by things that are beautiful. And yet when it comes to [consumer packaged goods] products historically, and presently, they haven't been designed for your home and to have a beautiful home."

In a sentence: the products are designed to look nice on Instagram, not on store shelves.

The lip balm was unremarkable. Standard fare. It reminded me of one you might get for free in a swag bag.

It's usable, but for $2, I didn't feel like I would be getting my membership fee back yet.

I'm not sure what happened, as neither the glass nor the top was broken, but the sauce had leaked onto its protective paper encasement. A $4.25 disappointment.

I instead cooked and dressed the pasta with some leftover butter, cracked pepper, salt, and some parm on top.

I have to say that the pasta was probably the best I've ever had out of a box. For $2 a box, it was the first item in the order that felt like it was worth the higher cost.

They're much better than what you might get at a grocery store, with a subtle saltiness and a pleasant wheat flavor.

For $3 a box, they were a pleasant snack.

This apple sauce was cool and creamy, and it had a nice color and consistency. The color of the sauce was actually what you see on the outside packaging.

It was good, but at four for $4.25, it felt a bit steep.

It was a bit too bland to really stand out — it lacked the flavor punch I've experienced with other brands.

It was $2.75, and I don't see myself buying it again given the opportunity.

This soap lathered nicely and smelled clean, but it had a problem that a lot of body soaps do: that feeling of not being able to get completely off the skin.

I completely stopped using it after the second time, and at $3 for one bar, it did not feel like I got my money's worth.

It was at this point I realized that personal preference — and likely sheer habit — may become an obstacle to Public Goods' mission.

I loved the design, but as soon as I got them out the bag, I realized they were more about style than substance. They're just too thin to really be used for anything other than decoration.

Clean, a natural-smelling scent, and not greasy, the hand cream was a winner.

At $3.75 for two ounces, that seemed fair to me.

The toothpaste was much like more natural-focused brands. I don't usually go for those, as I feel like they don't get my breath fresh enough.

I didn't really have anything to compare this to, but I liked it enough to keep using it to brush my teeth before bed.

I can't say anything for its 50 SPF effectiveness yet as it is the end of winter in New York, but it rubbed into the skin easily and had no scent at all. This travel size is also perfect for a carry-on bag.

At $5, I wouldn't exactly call it cheap, though.

They're made out of bamboo, which is more sustainable than plastic. The bristles felt completely normal, but the handle felt kind of exactly what you might expect it to feel like: bamboo.

I also wondered how a natural material like bamboo could stay fresh and usable, and a few days later my fears were confirmed when a black mold appeared on the bottom of the brush from the water that collected at the bottom of my toothbrush holder.

This has never happened when I've used a plastic toothbrush. Sustainable materials are great, but if they make a disposable product even more disposable, it seems to defeat the purpose.

At least they are cheap, at $4 for two.

It's made from natural silk covered with peppermint oil to make it minty fresh.

It was easy to get the strand out of the bottle, but using the small sharp bit to cut it was not quite as easy as I would hope. The thick strand made it difficult to cut it to size.

The thick strand also was hard to maneuver between my teeth, and I wasn't getting much peppermint. I think it all rubbed off on the container while un-spooling and cutting.

They're also tree-free, meaning they're made from recycled fibers.

Unfortunately, that means they were a bit scratchy and not very comfortable. Certainly not great for colds that have symptoms including a runny nose.

Public Goods does deliver on offering a slate of natural, organic, and sustainable essentials at low price points, making it easy to purchase for people who can't get those things at a local grocery store.

But for some of these categories of necessities, it seems like natural, organic, or sustainable does not always mean easier to use.

The customer needs to be aware of what "quality" means at Public Goods when shopping there, because the items may not be what they're used to when they go to the grocery or drug store.

I'm also unsure whether the price points were low enough to justify the $59-a-year membership fee, which is half of what Amazon Prime costs but does not offer any of the same benefits except access to these product.

But if you're looking for a one-stop shop for essentials that do fit those parameters and you don't mind any extra cost, Public Goods is very appealing.