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- We shopped at American Eagle and saw why it's so popular with teens right now
We shopped at American Eagle and saw why it's so popular with teens right now
I went to an American Eagle store in Midtown Manhattan.
![We shopped at American Eagle and saw why it's so popular with teens right now](/_next/image?url=https%3A%2F%2Fstaticbiassets.in%2Fthumb%2Fmsid-67052005%2Cwidth-700%2Cheight-525%2Cimgsize-1308662%2Fi-went-to-an-american-eagle-store-in-midtown-manhattan-.jpg&w=3840&q=75)
The store was very bright and upbeat.
![The store was very bright and upbeat.](https://staticbiassets.in/thumb/msid-67052004,width-700,height-525,imgsize-1444022/the-store-was-very-bright-and-upbeat-.jpg)
The first floor of the store carried women's clothing.
![The first floor of the store carried women](https://staticbiassets.in/thumb/msid-67052003,width-700,height-525,imgsize-1398932/the-first-floor-of-the-store-carried-womens-clothing-.jpg)
Things like jackets were typically over $100, but otherwise, it wasn't particularly expensive. Sweaters generally cost between $25 and $50.
![Things like jackets were typically over $100, but otherwise, it wasn](https://staticbiassets.in/thumb/msid-67052002,width-700,height-525,imgsize-180448/things-like-jackets-were-typically-over-100-but-otherwise-it-wasnt-particularly-expensive-sweaters-generally-cost-between-25-and-50-.jpg)
Most products in store were on sale, many as much as 50% off.
![Most products in store were on sale, many as much as 50% off.](https://staticbiassets.in/thumb/msid-67052001,width-700,height-525,imgsize-1212832/most-products-in-store-were-on-sale-many-as-much-as-50-off-.jpg)
$50 jeans lined the walls of the store. It carried a variety of different sizes and styles.
![$50 jeans lined the walls of the store. It carried a variety of different sizes and styles.](https://staticbiassets.in/thumb/msid-67052000,width-700,height-525,imgsize-1214113/50-jeans-lined-the-walls-of-the-store-it-carried-a-variety-of-different-sizes-and-styles-.jpg)
There were also leggings and slippers. Most products were being advertised as "cozy" and "comfortable," as opposed to "trendy."
![There were also leggings and slippers. Most products were being advertised as "cozy" and "comfortable," as opposed to "trendy."](https://staticbiassets.in/thumb/msid-67051999,width-700,height-525,imgsize-1283776/there-were-also-leggings-and-slippers-most-products-were-being-advertised-as-cozy-and-comfortable-as-opposed-to-trendy-.jpg)
Near the fleece-lined leggings were piles of plush sweaters.
![Near the fleece-lined leggings were piles of plush sweaters.](https://staticbiassets.in/thumb/msid-67051998,width-700,height-525,imgsize-1383017/near-the-fleece-lined-leggings-were-piles-of-plush-sweaters-.jpg)
Men's clothing was on the second floor.
![Men](https://staticbiassets.in/thumb/msid-67051997,width-700,height-525,imgsize-1388773/mens-clothing-was-on-the-second-floor-.jpg)
There were just as many sale signs as there were downstairs, and the same emphasis on comfort.
![There were just as many sale signs as there were downstairs, and the same emphasis on comfort.](https://staticbiassets.in/thumb/msid-67051996,width-700,height-525,imgsize-1280731/there-were-just-as-many-sale-signs-as-there-were-downstairs-and-the-same-emphasis-on-comfort-.jpg)
There was a lot of denim for sale and sweaters piled up everywhere.
![There was a lot of denim for sale and sweaters piled up everywhere.](https://staticbiassets.in/thumb/msid-67051995,width-700,height-525,imgsize-130655/there-was-a-lot-of-denim-for-sale-and-sweaters-piled-up-everywhere-.jpg)
An accessories wall carried mugs, hats, gloves, scarves, socks, and even a fleece fanny pack. Everything was 40% off.
![An accessories wall carried mugs, hats, gloves, scarves, socks, and even a fleece fanny pack. Everything was 40% off.](https://staticbiassets.in/thumb/msid-67051994,width-700,height-525,imgsize-1139298/an-accessories-wall-carried-mugs-hats-gloves-scarves-socks-and-even-a-fleece-fanny-pack-everything-was-40-off-.jpg)
There was also a ton of outerwear on sale for 50% off.
![There was also a ton of outerwear on sale for 50% off.](https://staticbiassets.in/thumb/msid-67051993,width-700,height-525,imgsize-1345778/there-was-also-a-ton-of-outerwear-on-sale-for-50-off-.jpg)
Attached to the American Eagle store was a four-floor Aerie store.
![Attached to the American Eagle store was a four-floor Aerie store.](https://staticbiassets.in/thumb/msid-67051992,width-700,height-525,imgsize-1204907/attached-to-the-american-eagle-store-was-a-four-floor-aerie-store-.jpg)
Aerie's comparable sales were up 32% in the third quarter.
![Aerie](https://staticbiassets.in/thumb/msid-67051991,width-700,height-525,imgsize-1243895/aeries-comparable-sales-were-up-32-in-the-third-quarter-.jpg)
There seemed to be a lot of overlap between American Eagle and Aerie.
![There seemed to be a lot of overlap between American Eagle and Aerie.](https://staticbiassets.in/thumb/msid-67051990,width-700,height-525,imgsize-117259/there-seemed-to-be-a-lot-of-overlap-between-american-eagle-and-aerie-.jpg)
Both stores seemed to be emphasizing empowerment, self-love, and comfort.
![Both stores seemed to be emphasizing empowerment, self-love, and comfort.](https://staticbiassets.in/thumb/msid-67051989,width-700,height-525,imgsize-848467/both-stores-seemed-to-be-emphasizing-empowerment-self-love-and-comfort-.jpg)
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