We asked female founders and CEOs of popular retail startups like Parachute, Brandless, and Cuyana for their top Mother's Day gift ideas

I've been told I'm not the easiest person to shop for (!) but my best girlfriends somehow seem to get it right every year for my birthday. This past year, they gifted me an engraved gold signet ring with my daughter's initial, "H." It's quickly become one of my most beloved pieces of jewelry that I wear every single day. —Eunice Byun, cofounder and CEO of Material Kitchen

I honestly can't get enough of our newest robe — it was a recent gift to myself! It's the perfect weight, and the perfect shade of blush. It makes me feel feminine and cozy. —Ariel Kaye, cofounder and CEO of Parachute

A sous vide always sounded very "Top Chef" to me until my husband got one and now we can't live without it. Essentially it cooks meat to the perfect temperature every time, and stops cooking once it's done — meaning you plug it in, turn it on, and can completely forget about it. This one even comes with Bluetooth integration to control from your phone. Best part? No dishes. —Nidhi Kapur, founder and CEO of Maiden Home

After a long day I love to go home and unwind. My husband knows that I'm a huge fan of Tatcha's clean beauty products and started buying me these masks for an end-of-the-day relaxation session. —Karla Gallardo, cofounder and CEO of Cuyana

I travel frequently for work, and try to make the trips short so I can miss as few bedtimes with my girls as possible. My husband gifted me the Lo & Sons O.M.G. bag last year for Mother's Day and I love it. It's lightweight, easy to clean, and has plenty of easy-to-access pockets for my laptop, shoes, and more. —Amy Nelson, founder and CEO of The Riveter

I'm an accessories girl. I'm pretty basic in my outfits — mostly all black. I look for my flair to add personality. Sunglasses (and glasses) are one of my favorite go-to accessories. —Beryl Solomon, cofounder and CEO of Poplar

I love this headband and use it all the time. It's great to keep your hair out of your face when you're running after your kid but is also stylish. —Sophie Kahn, cofounder of AUrate

I drink a lot of coffee in the morning and love a cheery teaspoon! My husband got me a great set last year and I really love these colorful guys from Anthropologie. —Galyn Bernard, cofounder and co-CEO of Primary

My best friend gave this to me. She's obsessed with this serum and knew I needed a little extra pampering. I love the smell of this product — it's so calming — and it makes my skin feel dewy and healthy. I use it day and night. —Ariel Kaye, cofounder and CEO of Parachute

I start my mornings eating breakfast with my boys and of course, with coffee. My sons know how much I love coffee so they and my husband got me this coffee maker last year. —Shilpa Shah, cofounder and CXO of Cuyana

Our Pima Modal Robe is ultra luxurious and was made to be worn both in and out of the house. I instantly fell in love with it when we launched it last holiday season. I wear it mostly around the house before bed but it's also a great layering piece while running weekend errands. —Karla Gallardo, cofounder and CEO of Cuyana

This is an essential for any busy Mom! It's a multi-tasking overnight face mask that's more hydrating and restorative than a regular night cream. It really plumps the skin, softens fine lines, reduces redness and inflammation, improves cell renewal, tone and texture, and boosts radiance and luminosity. —Miranda Kerr, founder and CEO of KORA Organics

Our team is obsessed with food (rightfully so), which means when one of us discovers a new food item we love, we immediately share it with each other. We've all fallen in love with a California-based olive oil company called Brightland, which has become our go-to gift for anyone who appreciates beautiful tasting (and looking) things. —Eunice Byun, cofounder and CEO of Material Kitchen

Jewelry is special, so when I go to splurge on a nice piece, I also want it to be something that can be worn every day so I can show it off. Something delicate like this is so easy and so functional. —Beryl Solomon, cofounder and CEO of Poplar

This is the perfect backpack for the busy entrepreneur mom on-the-go. It fits all your stuff, it's comfortable, durable and doesn't get dirty. They are also big on sustainability which is very important to me. —Sophie Kahn, cofounder of AUrate

To be perfectly honest, my favorite go-to gift for everyone I know is our Brandless Clean beauty bundle. I have become addicted to using our Grapefruit Facial Cleanser in the shower every day and I never close my eyes at night or consider getting on a plane without our Night Cream. I keep a tube in every tote, backpack and purse. —Tina Sharkey, cofounder and CEO of Brandless

I love home decor items that are both functional and beautiful. One of my girlfriends, who knows my penchant for such items, gifted me these not-so-ordinary coasters that both keep my tables nice and dry while looking sleek and modern. —Eunice Byun, cofounder and CEO of Material Kitchen

I enjoy drinking tea from my own special mug and actually take my Royal Albert mug when I travel, so there is always a little bit of home where ever I am. —Miranda Kerr, founder and CEO of KORA Organics

I love my Uniqlo down vests and have it in multiple colors. I use it as a layering piece under my jackets, as a perfect travel accessory, and as my go-to when running around town. The inside has two pockets that fit a cellphone or small wallet so I can go hands-free. I have given them as gifts so many times — in fact when we first started Brandless, we bought them for the whole founding team. —Tina Sharkey, cofounder and CEO of Brandless

I think every mom wants a little luxury for mother's day, and my Birdies slippers in slate are exactly that for me. Really chic and a little indulgent. —Nidhi Kapur, founder and CEO of Maiden Home

My husband is the cook in our family and so I get to focus on making the table pretty (and doing dishes, which I find oddly satisfying!). I have been loving cloth napkins lately. It's something I only had one set of for a long time, so they felt super precious and like I could only use them on special occasions, but now I have a little collection so I feel better about using them all the time! My in-laws got me this great set and they make me happy (and feel like a grown up!) every time we use them. —Galyn Bernard, cofounder and co-CEO of Primary

I'm pregnant with my fourth daughter (within five years) so it's fair to say I've had maternity clothes and nursing clothes in heavy rotation for quite a few years now. I'm in love with female-founded, high quality HATCH clothing, even for nighttime. My mom gave me this nightgown as a gift the last time I was pregnant and it's amazing: soft, comfortable and functional. —Amy Nelson, founder and CEO of The Riveter

I love these diffusers I found on Amazon and have them all throughout my house, in almost every room. Just add your favorite essential oils. —Miranda Kerr, founder and CEO of KORA Organics

I love Snowe's approach to the home — luxury staples at affordable prices — and this robe is the epitome of that: It feels so soft and cozy, wears well over time, and doesn't break the bank. Every mom needs a great robe. —Nidhi Kapur, founder and CEO of Maiden Home

I love a pouch. I carry around so much that I need a pouch to contain the necessities so when I switch bags I don't lose my mind! In my pouch I always keep my headphones, a charger, and my CBD products. —Beryl Solomon, cofounder and CEO of Poplar

These mules are the perfect mix of comfort and class and a great style to get your hands on as we head into warmer weather. —Sophie Kahn, cofounder of AUrate