This major beauty subscription-box company is opening its own stores inside Walgreens. Here's what it's like to shop there.

Birchbox opened in a Duane Reade store in the Financial District.

The store had a large beauty department that carried traditional drugstore brands like Maybelline, Covergirl, and NYX.

Birchbox was next to the beauty department, in its own separate corner of the store.

The first display you'd see upon walking in is a "Build Your Own Birchbox" station, which allows shoppers to pick out their own samples to fill a box with for $15.

There were a handful of different products to choose from that included face masks, moisturizers, makeup remover, and hair products.

There were descriptions of each sample product on the table, as well as testers, so you could try a product before taking it home.

Across from the build-your-own station were small tables selling products considered customer favorites ...

... and a few Birchbox-exclusive brands. The products were more expensive than the typical brands sold at Walgreens and Duane Reade, but not quite as expensive as the prestige brands sold at retailers like Sephora.

Most products sold between $15 and $40. Many drugstore brands are less than $15, and high-end brands often start around $40, so the Birchbox products are in a middle ground.

There were vanities set up throughout the store with hair and makeup products that shoppers could test out. It made the store feel much more high-end than a typical drugstore makeup aisle.

Old Birchboxes were framed on the walls ...

... and there was a spot seemingly designed for Instagram.

The back wall of the store carried more full-size products, from makeup to hair-styling tools. Everything was very clearly labeled and easy to shop.

There were also a few holiday gift sets and other box sets for sale in the middle of the store.

The Birchbox in Duane Reade made me forget I was in a drugstore. It was bright, well-organized and clearly designed to be Instagram-friendly. It was easy to shop in, and it wasn't much more expensive than other brands found at the drugstore.