This credit-card-sized phone can only do 3 things, and doesn't have any apps - and it might be the key to freeing us from our smartphones
Light was founded by Joe Hollier, left, and Kai Tang in 2014 with the mission to "bring a human voice back into this crazy world of technology."
Light launched its first product, the Light Phone, on Kickstarter in June 2015. Light raised over $400,000 from that campaign, and had a 50,000-person waitlist for the phone. The original Light Phone was about the size of a credit card and could only do two things: make and receive phone calls.
The original Light Phone had a totally different look and feel than anything else on the market — for good reason.
"We feel like it has to be a different feeling," Tang told Business Insider. "It has to be a different look and feel, different user interface. We want utility that's not distraction, not noise. No endless browsing or discovering."
Read more: This credit-card-sized 'dumb phone' helped me de-stress and disconnect for the first time in weeks
"We ended up shipping about 15,000 in total," Hollier told Business Insider. "We ended up having a crazy demand for it, but we ran out of supplies, which was kind of perpetual — you know, make a few, sell, make a few, sell out."
Light decided to shift focus to developing and producing the next Light Phone, partly because the company wanted to create a 4G device (the first one ran on 2G networks). Light launched its second crowdfunding campaign, this time on Indiegogo, in March 2018. The company raised $600,000 in the first 10 hours, and ended up raising $3.5 million total.
Light has also raised $8.4 million in seed funding from companies like Foxconn, and from angel investors like John Zimmer, the president of Lyft, and Tim Kendall, the CEO of Moment and former president of Pinterest.
On Wednesday, the company unveiled its next product: the Light Phone 2.
The Light Phone 2 comes in two colors, which Tang said are based on the lightest color of E Ink and the darkest color of E Ink.
Here's a breakdown of the specs:
- Height: 95.85 x 55.85 x 8.75 mm
- Weight: 78 grams
- Headphone jack
- GPS, Bluetooth, and WiFi-enabled
- Works with AT&T, T-Mobile, and Verizon
- There's an optional Light Phone plan that costs $30 per month
- Light says you'll get about 2-3 days of battery life, and up to seven with light use
- It charges with Micro-USB. Light initially said it would have USB-C charging, but ultimately decided it would increase the size of the phone too much.
The original Light Phone was intended to be a companion to your main smartphone, but the Light Phone 2 could be your only phone if you want. You can either add it to your phone plan as a secondary device, or swap in your SIM card and use it full-time.
The Light Phone 2 differs from the original device in a few key ways. Light ditched the light-up screen for an actual display that uses E Ink, much like a Kindle. It also has alarms built-in ...
... but most notably, the Light Phone 2 can send and receive texts.
The device still doesn't have any apps. You can't use it to send emails, online shop, or scroll through Facebook.
However, Light says it plans to add a few additional features this year: ride-sharing, music, and turn-by-turn directions.
Light also plans to add a "find my phone" feature for parents. "A lot of parents bought the original Light Phone for their kids, which wasn't really our intention in designing it, but having done that and sort of seeing how that went, I think it informed some of the Light Phone 2 decisions," Hollier said.
Hollier said that the Light Phone aligns with what parents are looking for in a phone for their kids: no images, no camera, and no internet browser.
"That stuff gets parents really, really excited," Hollier said.
Hollier pointed out two other types of people that get excited by the Light Phone: People who are concerned about the environmental impact of getting an expensive new smartphone every year ...
... and people who are worried about privacy. "Even if it's not just like, Facebook blatantly sharing people's data, the risks are just super inherent," Hollier said.
For the rest of us, Hollier and Tang hope the Light Phone 2 can act as an alternative to our increasingly distracting smartphones. "Five years ago when we started, people didn't understand. 'Why are you creating a simple phone? What's the point?'" Tang said. "Especially last year, we can sense the tide changed."
So, what sparked the change last year? Big tech companies started to take notice. At least year's iPhone event, Apple unveiled its new Screen Time feature, which tracked how and when you used your iPhone.
"I think the Screen Time app was a big turning point because that was, for the first time, Apple — seemingly the leader of all of these phones — really acknowledging that this isn't a niche problem that a few weirdo artists are feeling," Hollier said. "This is truly something that everyone, including the CEO, is dealing with on a daily basis."
Hollier said that he and Tang heard from a lot of prospective users that came to them after checking out the Screen Time feature and realizing how much time they spent on their phones. And while solutions like digital detoxes have started to become trendy, Hollier said he doesn't think that's the answer to the problem — it's more like a Band-Aid. What Light is striving for is a healthier relationship with our phones overall.
Tang added: "If you walk down the street without your smartphone, it's almost like a meditation because you're not distracted. You're thinking, 'Well, what do I like? What do I want to do? What's important to me?' It's such a profound feeling; I keep saying this is like doing yoga."
The Light Phone 2 costs $350 and is now shipping to customers who preordered through Light's Indiegogo campaign. New Light Phone 2 orders will start shipping in mid-October.
You can find out more about Light and the Light Phone 2 on the company's website.
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