These popular brands say Trump's tariffs will force them to raise prices

"We've had to go to the market a bit more frequently and a bit more aggressively with some price increases as of late," Michael Happe, CEO of Winnebago Industries, told The Wall Street Journal in July.

Happe did not confirm how high the prices increases were.

The company has also made changes to the design of the RV to trim costs.

Scott Wine, CEO of Polaris, a company that makes motorcycles, quad bikes, and snowmobiles, said in a recent TV news conference after the release of its second-quarter earnings that the company had raised prices on some items impacted by tariffs, such as motorcycles.

"As we and others raise prices, it creates a real risk of inflation to our customers and the economy, which could be more harmful than the tariffs themselves," Wine said, according to the Associated Press.

The company is looking to move production of motorcycles that it sells in Europe from Iowa to Poland to avoid being stung by EU tariffs on US products, The Wall Street Journal reported.

In a call with investors in July, Whirlpool CEO Marc Bitzer said that the rising cost of raw materials that has resulted from US tariffs on steel and aluminum was putting pressure on the company's earnings.

The company said it is looking at price hikes to cover these costs but did not specify by how much.

In June, carmaker General Motors submitted a letter to the US Commerce Department urging the president to abandon the plan for auto tariffs, saying that they would lead to price increases of thousands of dollars, The Financial Times reported.

"At some point, this tariff impact will be felt by customers. Based on historical experience, if cost is passed on to the consumer via higher vehicle prices, demand for new vehicles could be impacted," the letter said.

In January, LG Electronics said it would raise the prices of washing machines by 4-8% in March, Reuters reported.

This works out to about $50 more per machine, a spokesperson for the company told Reuters.

Gavin Hattersley, CEO of MillerCoors, the maker of Coors Lite and Miller Lite, told Bloomberg in June that it may have to look at raising prices on the consumer's side.

"I can't just go to the shareholders and say, 'You're just going to have to accept my profit's going to be $40 million less. It doesn't work that way," he said.

"It's costing the American consumer. It's absolutely not what the president intended, in my view, but it's a consequence of what he did," he added.

In a call with investors on July 26, the company said there could be more price increases in the second half of the year thanks to higher commodity costs.

"This is a very competitive industry and we want to maintain our competitiveness. But we are starting to see, on a local basis, price increases coming through at a time when they wouldn't normally be reflected," James Koch, chairman of the company, said on the call.

During a call with investors in May, CFO Anthony DiSilvestro said that US tariffs on steel and aluminum were likely to put pressure on the company's margins, and it's expecting them to be down in fiscal 2019.

"Obviously, the question is what is the impact of potential pricing to help to offset that," he said, without giving more detail.

The Japanese company told Bloomberg in June that the 25% tariff "is just a tax on consumers," adding that it would pass the additional costs on to the consumer, which would lead to an increase in the cost of all of its vehicles sold in the US.

As an example, the Toyota Camry would face $1,800 in increased costs, a spokesperson for the company told Bloomberg.