The top movie genre women love is 'action' - and only 9% prefer 'romance' or 'romantic comedy'
57% prefer female-driven stories told by female filmmakers/writers
82% are more inclined to see a movie with dynamic female characters
The only problem? There aren't many of those.
75% prefer to watch movies with diverse casts
49% of tickets for "Black Panther" purchased on Fandango were bought by women.
73% prefer to watch movies on the big screen
Women are a majority of moviegoers, and a lot of them showed up to "Wonder Woman" last summer, so it's strange that most movies are made with a male audience in mind.
77% think that female characters are often stereotyped in blockbusters
"Avengers: Age of Ultron" faced criticism for what it did with Black Widow (Scarlett Johansson). Her arc throughout the movie revolves around a contrived love story with Bruce Banner/Hulk.
62% feel that women are not equally represented in big screen roles
After a decade of films in the MCU, there are still only two female Avengers: Black Widow and Scarlet Witch. Neither of them have their own films, though there is reportedly a Black Widow standalone in the making. "Captain Marvel" starring Brie Larson also comes out next year.
Women are often the girlfriend, wife, or mother. In film, a female character's worth is typically determined by their relationship to the male stars. With the success of films like "Wonder Woman," hopefully that will change.
79% believe the Time’s Up movement will have a tangible impact on women working in Hollywood
Reese Witherspoon, Eva Longoria, Salma Hayek, and Ashley Judd are just a few of the many women raising awareness of sexual assault and harassment across all industries.
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