The best and worst Easter eggs and hidden meanings in 20 company logos

Millman's rating: 8/10

"It's a nice, sturdy, fun, and somewhat whimsical example. It becomes a precursor to not only having everything, but also eliminating everybody else."

Millman's rating: 7.5/10

"I think that this is more of an inside job. It's just a nice, clever little touch. I don't think it communicates anything more than that. It's an Easter egg."

Millman's rating: 5/10

"The problem that I have with this logo is the proportion of the letterforms. I think in order to force-fit a secret message into the 'kisses,' the proportion is off. So what they gain in having the kiss there, they lose in the proportionality of the letterforms, which just feels very forced."

Millman's rating: 7/10

"It's cute. I don't think it's particularly well-drawn. It's a little clunky, but I don't think it's egregious. I think the typography is really in need of a redesign. I mean, how many shadows can you put in one logo?"

Millman's rating: 8/10

"I think that this is gorgeous. My only criticism of this is the 'I.' It has that weird curve to it, that I felt took it away from being perfect. It's superfluous."

Millman's rating: 5/10

"I just find the whole thing to be rather clunky and too obvious. It's just a mess. It's really poorly drawn. It's really hard for me to separate the brand from the behavior."

In this year's Tour de France, the US team, EF Education First, is among the favorites for first place.

Millman's rating: 4/10

"That elephant looks like an anteater. It's really, really poorly drawn. The star for the eye — the whole thing feels really forced and unfortunate."

Millman's rating: 2/10

"It's just too close to the band NWA, too unoriginal. I would've imagined that if they were still in business they would've redesigned."

Millman's rating: 8/10

"It's really well-proportioned, it's clever. I don't love the overall identity of the brand, but I love the way it's executed. I don't love the cuteness, but as a cute, happy logo, I think it's really good."

Millman's rating: 2/10

"How many times do you need to say 'sun'? I don't mind the cube — that actually works. What ruins it for me is the 'Sun microsystems' iconography."

Millman's rating: 0/10

"Jones Knowles Ritchie, who recently redid the Dunkin' identity, please redesign the Baskin-Robbins identity. I'm pleading with them to hire Tosh Hall, the creative director of JKR. Please redesign this."

Millman's rating: 9/10

"I love this. I think it's a perfect execution. It's elegant, it's simple, it's not completely hitting you over the head. It's just a really elegant and charming logo."

Although Millman loved the logo she was not a fan of the tapering spoon — she wanted its lines to be parallel.

Millman's rating: 6/10

"The birds really bother me. They feel like vultures. And proportionally, the whole thing just feels really off. It doesn't make any sense to me. Why are they so high above the skyline? I also think that the typography is disproportionate to the width and the presence of the animal. The proportions of the giraffes are off, the proportion in relation to the presence of the animals is off."

Millman's rating: 3/10

"I think it's too obvious and not obvious enough, if you know what I'm saying."

Millman's rating: 3/10

"I feel like it's clunky and awkward."

Millman found a collection of fish-inspired logos and preferred the first one on the list over both Codefish logos.

Millman's rating: 8.5/10

"I like it. I think that it's super simple. I like that it reminds you that the word 'Cisco' came from the word 'San Francisco' in a nice and not overly-obvious way. "

Millman's rating: 1/10

"Right up there with Verizon for the worst logo of all time. I think the Tostitos logo is a disaster. Everything about it is just embarrassing. It's a forced image of a strange bowl. It's terrible."

Millman's rating: 3/10

"I don't understand why all of these zoos are trying to create double entendres. This one looks like an alien movie poster where [the gorilla and lion] are about to have a fight. And what's with these birds on the top? I also think the kerning between the words 'Pittsburgh' and 'Zoo' is so big you could park a car through it."

Millman's rating: 10/10

"One of the nicest and most lyrical logos I've seen in a long time. This feels like it was really intentional and very craftily and artistically made."