The $250 million wellness titan Goop opened a new store in San Francisco, complete with $600 cardigans and 'psychic vampire repellent.' Take a look inside.
Upon entering, I was greeted with clothing hanging neatly. Most of the clothes were in the $400 to $1,000 price range, including a $600 cardigan. Opposite the clothing is kitchenware and cookbooks.
Near the kitchenware were items priced under $100. These were some of the only products in the shop in a more affordable price range for the average consumer.
On the shelves above were some practical goods, like collapsible and reusable steel straws and an AirPods adapter for when you need to hook up to a plane's entertainment system.
A $15,000 necklace rested behind glass in a display case.
Beyond the jewelry were rows and rows of skincare items, like a $26 bottle of body wash called "Get Happy."
Across from that display were more shelves of products, like an eyelash curler and "Bust Dust," or "anti-boob-sweat powder."
There were copies of "The Wellness Journal" for $28 apiece, which included pages to fill out daily entries of what you ate and the type of exercise you performed, among other prompts.
There were the $80 water bottles with inserted crystals that, theoretically, provide "healing energy." And makeup products were displayed on their own standalone table.
A wall in the back held vibrators with sex fantasy cliche-inspired names like "The Tennis Coach," "The Fireman, and "The Millionaire." There were also reusable menstrual cups and natural condoms.
On a shelf below the vibrators were bottles of aromatherapy mists, one designed to repel "psychic vampires" and another called "Chill Child: Kid Calming Mist." In my tests, they seemed to all smell the same.
If you want to see for yourself, the shop opened November 15 and is a permanent brick-and-mortar as opposed to a temporary pop-up. If not, you can catch some more Goop content on Netflix as part of a series originally slated to release in late 2019.
Source: Business Insider
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