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- The 21 ad execs that wield the most power and influence over Facebook
The 21 ad execs that wield the most power and influence over Facebook
Alan Batey, EVP/President at GM North America
Kelly Bennet, CMO at Netflix
Bennett, an entertainment marketing veteran from Warner Bros. Pictures, oversees global marketing and social media for Netflix across more than 150 countries. His job is to extend some of the streaming giant's most successful franchises into thrilling experiences across the digital, mobile, and out-of-home mediums — a job that probably requires a lot of collaboration with Facebook.
Chris Bruzzo, CMO at EA
Bruzzo sits on the council representing video game company Electronic Arts, overseeing marketing strategy and strategic communications for the brand.
Tom Buday, Head of Marketing Consumer Communications at Nestle
Buday brings with him nearly five years of experience as Nestle's European marketing director— bringing not only Nestle's perspective as a European company, but also valuable insight into foreign consumers for the council as a whole.
Fiona Carter, Chief Brand Officer at AT&T
Carter leads sponsorships, media, brand and corporate and advertising for AT&T — repping one of the largest communications companies in the world.
Kelly Clark, Global CEO at GroupM
Clark leads holding company WPP's media investment company GroupM globally, and has worked with clients ranging from Target to IBM.
Wendy Clark, Global President and CEO, DDB
Clark brings a wealth of client-side experience with her from her years at Coca-Cola but now represents a much broader swath of clients. She has also been in the council previously.
Francisco Crespo, Chief Growth Officer at Coca-Cola
Coca-Cola also had a seat on the table in the past, and Crespo keeps the tradition alive as its chief growth officer — a new position which combines global marketing, customer and commercial leadership and strategy.
Dominique Delport, Global Managing Director and Chief Client Officer at Havas
Delport oversaw global client relationships, marketing and new business for Havas, but is reportedly leaving for Vice Media at the end of April, according to Variety. It remains unclear if he will retain is seat on the council.
Laurent Faracci, Global EVP at Reckitt Benckiser
Faraccci represents the consumer healthcare multinational company at the council.
Lucas Herscovici, VP of Consumer Strategy and Insights at Anheuser-Busch InBev
AB InBev has set asid $2 billion in US capital spending to bolster its flagship beer brands and improve distribution through 2020 — so it would want to ensure it is spending its ad dollars in the right places. It is no wonder then that Herscovici, who looks after strategy, media and insights is a member.
Steve King, CEO at Publicis Media
King helps Publicis Media clients like L'Oreal and Coty with their strategy, insights and analytics, data and technology and performance marketing — making him a prime member of the council.
Daryl Lee, global CEO at Universal McCann
As the global CEO of media agency Universal McCann, Lee is well-versed in combining the science of data with the art of creative in advertising, and represents clients from Hershey to Heinz.
Simon Lowden, President of Global Snacks Group at Pepsi
Pepsi and Coca-Cola may never see eye-to-eye, except at the Facebook Client Council, where Lowden joins Crespo.
Nigel Morris, Chief Strategy and Innovation Officer at Dentsu Aegis
As the strategy and innovation chief for Dentsu-Aegis' network of agencies, Morris represents the interests of brands ranging from Mondelez to MasterCard.
Marc Pritchard, Chief Brand Officer at P&G
Spending a hefty $10.4 billion dollars annually, Pritchard controls the largest advertising budget on the planet. That hasn't stopped him from taking a strong stance against digital advertising, when necessary.
P&G cut more than $200 million in digital ad spending in 2017, including 20% to 50% cuts at "several big digital players," according to the Wall Street Journal. But Pritchard is yet to acknowledge Facebook's recent gaffe publicly.
Andrew Robertson, President and CEO at BBDO
Robertson leads the Omnicom-owned ad agency network BBDO Worldwide, and represents a host of big brands like Visa and Mountain Dew.
Tony Rogers, SVP and Chief Marketing Officer at Walmart US
Rogers is responsible for all aspects of Walmart's marketing efforts, including customer research, strategy, program development, branding, and customer communications.
David Sable, Chairman and Global CEO at Y&R
Sable is not only the global CEO of ad agency Young & Rubicam, but also chair of Ad Council's board of directors — a prestigious group of senior executives from media companies, agencies, technology companies and advertisers.
Daryl Simm, Chairman and CEO at Omnicom Media Group
As the CEO of Omnicom Media Group, Simm oversees a consortium of media agencies within the Omnicom Group, a budget of over $40 billion, as well as a roster of big clients, from Apple to Pepsi.
Keith Weed, CMO at Unilever
Like Procter & Gamble, Unilever is also a consumer packaged goods giant, a big budget ad spender and a champion of cleaning up digital advertising. But Weed, seems content on amping up the pressure from the inner quarters, instead of criticizing the biggest players out in the open.
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