Teens are making thousands of dollars selling secondhand clothes and accessories on this social shopping app. Here's how it works.
The ease at which you can shop and sell items on Depop has been a major contributor to its success.
First, you need to download the app.
Depop will then ask you to create a username, link the account to your email address, and add a photo that represents your brand.
You'll also need to describe the style of your brand and what you're planning to sell. This description will appear just under your username on your personal page. You can also link to your Instagram page to promote yourself more.
Next, you set up your billing address details and link your account to your PayPal. This is where all payments are handled.
You also have the option to register as a business and add in the relevant tax details.
It's as simple as that.
Once you have a profile, you can start listing new items for sale.
Depop advises sellers to post at least four photos and a video to give the item its best chance of selling.
You're asked to select the category that the item falls under. These are umbrella categories, such as menswear, womenswear, or sports equipment, for example. You can add a more detailed description of the item in another box, however.
At this point, you're also asked to set the shipping costs and decide whether you are prepared to ship the item internationally, which is usually more expensive.
The seller is responsible for handling the shipping and covering the cost.
As the cost of shipping is not determined until the item is sold (the seller will not know where they are shipping it to until that point), Depop advises you to make a guesstimate that should also cover the cost of packaging. There is a list of suggested prices in the help sidebar, and you're required to set one price for national and then international shipping. These can't vary by country.
Sellers should keep the buyer informed on the shipping details, mark the item as "shipped," and keep a proof of postage.
If buyers ask to change the address, sellers should refund the order and ask the buyer to reorder and list the correct address.
Lastly, add the price of the item you're listing. There are no set guidelines for pricing, but sellers are advised to benchmark their prices against other products listed on the app.
Customers can like, comment on, or save an item to their profile, much like you can on Instagram.
They can also leave reviews and rate the seller. This feedback appears on the sellers' profile page.
Depop has amassed more than 13 million customers in 147 countries, hired 150 full-time staff, and raised $43.6 million in funding since launching in 2011, according to the company.
And it has its sights firmly set on young shoppers, who make up 90% of its users.
The company's mission is to empower these shoppers to disrupt the fashion industry and give them the chance to become entrepreneurs.
"This company is for the next generation," Swidenbank said.
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