Robbins (second from the right) teamed up with Leyla Seka (far right), an executive VP, and formed a list of how to help women grow in their careers at Salesforce. Equal pay was a concept they could not ignore. Robbins and Seka met with Benioff and — without any data — said they wanted to investigate whether Salesforce had a pay gap between men and women.
Benioff was surprised at the request given the efforts he and his team had made to make Salesforce a place of equal opportunity and benefits. But ultimately he agreed and supported the initiative.
Salesforce has run its equal pay assessment for three years now, and spending less on compensation adjustments each time.
Salesforce acquires lots of companies, Robbins explains. In 2017, it acquired 14 companies. And, as she points out: "When you acquire 14 companies, you acquire not just their technology and their people, but also their pay practices."
Also, Robbins says the audit is a continuous learning process, and their methodology wasn't perfect from the start.
Robbins says she gets questions about why Salesforce has to run an audit every year. "Unless you have flawless systems and flawless processes, you're going to have to run the audit every single year," she explained. "That's one thing I aligned with Marc [Benioff] very early on, that this was not a one and done thing."
One of the most significant process changes Salesforce made was during the recruitment process. Instead of asking candidates about their current compensation, Salesforce recruiters and hiring managers now ask: "What is the compensation you expect?"
Otherwise, Robbins explained, new employees are simply bringing in their pay gap from their previous employer.
"One thing around equal pay is the tremendous impact it has around culture," Robbins said. Since implementing the equal pay audit in 2016, employee sentiment around whether they thought they were paid fairly rose from 80% to 92%.
Salesforce has also increased the number of women employees by 2,000 in the last year and increased the number of female in leadership roles by 34% since instituting the assessment.
Robbins says Salesforce effort around equal pay is a call to action for other companies to start doing the same.
She also reiterated that the equal pay initiative couldn't have happened without the buy-in from their CEO, Marc Benioff.