People in Vietnam are flocking to a bakery that sells pink bread invented to use up the tons of dragon fruit going unsold because of the coronavirus outbreak

Walking up to an ABC Bakery location in Ho Chi Minh City's District 3, it's clear that the dragon fruit bread is drawing a crowd and turning heads.

There was a sizable line of people — most wearing surgical masks — waiting to get their hands on the bright pink bread.

The dragon fruit bread was prominently displayed on signs.

Cashiers swiftly handed off bags filled with fives loaves in exchange for 30,000 Vietnamese dong, or about $1.30.

I nabbed a bag of my own after waiting in line for just 20 minutes, as customers clamored to get their hands on the bread.

I retreated inside to get a better look at my purchase.

The bread was truly, shockingly pink.

Even though it was created to battle the economic impact of the coronavirus, it could have been made for Instagram.

It also smelled delicious — a wholesome, fresh aroma, with a very slight fruity hint.

Taking a bite of the warm bread, I was immediately impressed.

The bread wasn't just a social media stunt — it was legitimately good, with a perfectly crusty outer layer that satisfyingly ripped apart to reveal a flavorful, airy interior.

The dragon fruit isn't overpowering, but adds a very subtle hint of floral fruitiness.

Vietnam is already bracing for the impact of the coronavirus, which is expected to cost billions of dollars in economic damage in the country.

Read more: Vietnam is set to lose billions of dollars due to coronavirus, and it's already feeling the impact of the deadly outbreak

As coronavirus spreads, inventions like dragon fruit bread reveal how companies are being forced to adapt in trying times — and, in some cases, create something new and delicious.