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Nintendo's new, less expensive Switch is a brilliant move that is likely to sell millions of consoles this holiday - and the company's stock is already jumping on the news
Nintendo's new, less expensive Switch is a brilliant move that is likely to sell millions of consoles this holiday - and the company's stock is already jumping on the news
Jul 12, 2019, 21:38 IST
Why is the Nintendo Switch Lite such a big deal? Because Nintendo's handheld consoles are actually the company's biggest sellers, and the Switch Lite is an incredible replacement for the sunsetting Nintendo 3DS line.
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Nintendo's stock price jumped on the news of the new, less expensive, handheld version of the Switch — and it's easy to understand why.
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Something all the analysts are missing: A new, main series "Pokémon" game launches this November, and it's going to make the handheld Switch even more appealing during the holiday shopping season.