Nike has a new way to try on sneakers at its stores without talking to anyone. Here's how it works.
Nike's three-story, 31,000-square-foot store in The Grove is where I decided to test the scan-to-try feature.
A sign in the men's shoe try-on area advertised the new service, but before I could even open my phone, a helpful Nike employee asked me if I was looking for anything specific. I had to wave her off for the purpose of the test.
Each shoe has a barcode.
Point this box from the Nike app at the barcode (and not the floor) to scan the shoe.
The app then automatically pulls up the model of the shoe, along with the colors it comes in and the sizes it currently has in stock.
Select a size and color, and you'll progress to the waiting screen.
Once an associate grabs the request, you'll get a notification.
At that time, it's a good idea to search for the area where the employee will bring the shoes. At The Grove, it's near the elevators.
I spy a door with a wall of characteristic orange shoe boxes behind it. I feel confident enough to know exactly where the shoes are going to come from.
And they do! A Nike employee comes out, verifies my name, and walks away immediately.
Here they are, the Nike Epic React Odyssey in all black. I'm pleased that I'm left to decide if I like the shoes in peace.
In all, the process probably took about five minutes. It all felt seamless, and if you can't find an employee, it's a perfectly good option. Just asking an employee for help would probably be easier, though.
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