New York City's first official esports team hosted a Brooklyn pop-up shop with celebrity appearances and tons of video games, and fans couldn't get enough of it
NYXL's pop-up took over this Atlantic Avenue retail space, near Brooklyn's Barclays Center.
Each weekend, fans of the Excelsior piled in to play "Overwatch" (and other games, like "Super Smash Bros. Ultimate), and participate in special events.
Stopped by the @NYXL Pop-Up on its last day and it’s PACKED for Overwatch and Smash. Credit to the NYXL crew for doing it right for the NY esports/gaming community.
I wish we could have a place like this every weekend to hang out. #NYXLPopUp pic.twitter.com/e2Xw6vCXrf
All 10 players on the NYXL roster are from South Korea...
But the pop-up shop gave the team some face-to-face time with their American fans.
For fans, the event also gave them a chance to prove their "Overwatch" skills against the pros.
NYXL also held free amateur "Overwatch" tournaments; the winners received $500 each in prize money.
Other special events included a cosplay contest, and invitational events for college and high school esports teams.
Congrats to all our winners and appreciate everyone who came throughout the weekend.
1st place - Tracer - @_cynthaquil
2nd place - Juggernaut - infinitepolygoncosplay
3rd place - Soldier 76 - @notLioMoran pic.twitter.com/siMIp6KuVV
Grammy Award-winning DJ and producer Zedd joined in on the fun as an honorary member of the team. Zedd teamed up with NYXL in an exhibition match against their Overwatch League rivals, the Philadelphia Fusion.
@zedd getting ready to rep NY against @Fusion
Tune In: https://t.co/iklEEno2MO pic.twitter.com/wNEjbQb7pa
For those who didn't bring a costume, streetwear brand UNDEFEATED partnered with NYXL to create a new line of apparel.
Nike released new NYXL sneakers for the pop-up and designer Melody Ehsani created custom NYXL jewelry.
NYXL also partnered with New Era for fitted caps carrying the team's logo.
While the team spends most of the season in Los Angeles, it has built a true community in New York City, judging from the hype around this pop-up shop.
NYXL will compete in season 2 of the Overwatch League starting on Valentine's Day, February 14th.
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