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- Kohl's is being hailed as a winner of the retail apocalypse while other department stores struggle. We shopped there and saw why.
Kohl's is being hailed as a winner of the retail apocalypse while other department stores struggle. We shopped there and saw why.
Unlike most Kohl's stores, the location we visited in Jersey City, New Jersey, was in a shopping mall.
Menswear was at the front of the store. Kohl's carries name brands like Under Armour, Adidas, and Nike in its stores.
Kohl's prices are generally inexpensive to begin with, and many products in store were on sale.
Products throughout the store were as much as 50% off, appealing to budget shoppers more than other high-end department stores.
The menswear department took up a little less than half of the first floor. Everything was very neat and organized throughout the store, and it never felt cluttered.
Near the menswear department were accessories like handbags ...
... and the beauty department.
It was similar to that of any other department store, but the products' prices were on the lower end.
The women's department was on the other side of the makeup. It carried sportswear from brands like Adidas ...
... Levi's jeans ...
... and a ton of other brands for under $40.
There was also a big clearance section offering as much as 80% off certain products, along with deals like buy one, get one half off.
Upstairs, there was a huge children's department ...
... which included a recently remodeled toy department. Like many other retailers, Kohl's is trying to win over sales from former Toys R Us customers.
The toy department — which was about half the size when we previously visited this store in March — had a small branded FAO Schwarz display, as well as other popular toys like Hatchimals and LOL Surprise.
Near the toy department, there were shoes ...
... and bedding.
The electronics department had recently been remodeled as well. It sold video games, speakers ...
... headphones ...
... Apple products ...
... and Amazon devices like the Echo Dot.
This particular location does not accept Amazon returns. Near the customer service desk, I found new pickup lockers for online orders, encouraging shoppers to shop online and pick up in-store.
Shopping at Kohl's, it was clear why the department store is thriving as other department stores struggle.
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