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I cooked 4 Impossible Burgers at home, and it felt bizarrely familiar - these are the best and worst parts of the experience

Sep 27, 2019, 17:51 IST

First and foremost: The raw version of Impossible's burger looks an awful lot like highly-processed ground beef.

Yes, you can eat Impossible's burger "meat" totally raw. Honestly, it tastes pretty good uncooked.

But let's not kid ourselves: My goal was making burgers, not eating veggie tartare.

Impossible's burger cooks very much like a beef burger, which was shocking to me.

Visually, the Impossible burger is stunningly close to the real thing.

But anyone paying close attention would quickly realize the difference: Impossible's burger doesn't taste like beef. It's close! But it's not beef.

But just because it doesn't taste exactly like beef doesn't mean it's not delicious. Let me be clear: The Impossible Foods burgers I made were absolutely delicious.

Let's talk downsides: the smell, the sliminess, and the lack of true beef flavor.

The biggest downside of all: the premium price.

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