2. They charge fees
StockX and GOAT both charge fees for sellers that Read says could mean it's not worth it in the long run.
StockX charges a 3% payment processing fee as well as a transaction fee which is determined by the individual seller account and the item being sold.
GOAT charges a seller fee as well as a commission fee that can be around 9.5%.
eBay just eliminated its 10% fee for North American sneaker sellers on items over $100 in an apparent effort to win over more sneakerheads to sell on its website.
The fee SneakerCon app charges a standard 8% fee, which Read says makes it a pretty good alternative to StockX and Goat.
3. There is little room to build a brand on apps like StockX and GOAT
Read says this is a major reason he avoids selling sneakers through these marketplaces.
"It's really about brand awareness," Read said. "If I sell on that app, no one's going to see that I'm selling it, and I can't grow my business from there."
StockX and GOAT keep the seller's identity a secret, so there is little room to grow a customer base of people who will shop with you regularly.
Another reason Read recommends the SneakerCon app is that customers can see who is selling the shoes, which helps sellers build up their brand and client loyalty.