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Harley-Davidson will be playing in 4 key markets in the future - here they all are
Harley-Davidson will be playing in 4 key markets in the future - here they all are
Aug 1, 2018, 00:29 IST
Harley-Davidson has long been known for its iconic cruiser bikes — large, powerful motorcycles that are designed to take on sprawling American highways.
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Harley isn't giving up on big bikes — not by a long shot, given that these expensive machines are highly profitable. But over the past decade, it has been diversifying its lineup.
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The company is under pressure these days, despite its core business performing well. So CEO Matt Levatich will oversee a new strategy.
Harley has also been attacked by President Donald Trump, who objected to the company's plans to expand production for the European market without increasing output in the US. The reason? Tariffs.
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To begin with, the strategy will see Harley will expand its offerings in the all-important US market, with three new motorcycles.
At the same time, Harley isn't giving up on cruisers. That classic hog experience will be nurtured, a good thing for older, more experienced and — importantly — more affluent riders.
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Perhaps the biggest move, however, will focus on Asia and especially India, where the motorcycle market could experience considerable growth in the coming years.