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Google added three cool new features to its 'Lens' tool: Here's what they do

1. The smart text selection allow you to highlight a word on a menu and quickly pull up relevant photos and information.

Google added three cool new features to its 'Lens' tool: Here's what they do

2. Google has jumped on the style match train.

2. Google has jumped on the style match train.

Most features like this, such as Pinterest's which is also called Lens, identify an item and pull up similar matches, not exact ones. Google's Lens claims to do both. You can use Lens for outfit and home decor pieces to get more information on that specific item, such as reviews, where to buy it and its price. Lens will also pull up similar styles.

3. Lens has upped its "Shazam" qualities.

3. Lens has upped its "Shazam" qualities.

It now works in real time, meaning you can graze your phone over the room around you and Lens will automatically identify items and pull up information pertaining to them. This includes home decor, furniture and books, as seen above.

In October when Lens became available on the Pixel 2, users could search similarly for things like artwork, landmarks, movies and even posted flyers you pass on the sidewalk. It had its downfalls though: the Lens struggled with identifying handwriting and searched information wasn't always on point or thorough.

As the feature rolls out steadily to users over the next few weeks, we'll have to wait and see how much the company has sharpened and refined the "smart" magnifying glass technology in the past year.


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