Foursquare has raised over $240 million. Here's what the startup's investor pitch deck looked like before it raised any money at all.

Foursquare's initial logo looked a lot different than the pink logo it has now.

Cofounder Dennis Crowley's deck opened with a vision slide about what he was building. He described Foursquare then as "part fried-finder, part social city-guide, part social-game."

Foursquare was thinking about mobile apps before mobile apps were really a thing. iPhones back in 2009 were a lot different than today.

Crowley described his vision for "checking-in" to a location. This was a brand new concept then that has since been adapted by other social companies including Facebook.

The check-in Crowley was building would be gamified to get users hooked.

"Mayors" were also a new concept Crowley introduced in the pitch deck. A mayor — someone with the most check ins at a location — would be something for users to strive for to keep them hooked and engaged.

Crowley's initial pitch deck had a lot of ways to make his app "sticky" for users, including a leaderboard where users could see how they ranked and unlock digital badges for accomplishments on the app.

Like Yelp, Foursquare would also provide helpful tips for users as they explored their cities.

Tips would also be part of a recommendation engine on the app.

The badges don't look so dissimilar from Snapchat's "trophy case" for users now.

Crowley thought Foursquare would generate most of its revenue from lead generation. It turns out most of their revenue is generated through enterprise deals and its powerful location data.

Virtual payments could be a second revenue stream for the company, Crowley thought back then.

The old Foursquare website!

Even then, Foursquare was a data-focused company.

Foursquare quickly rolled out in 20 US cities with its sights set on many more. Venture capitalists were intrigued, and thanks to Crowley's vision and attention to engagement opportunities, the company soon became one of the hottest startup investments of its time.

For another original pitch deck check out:

Airbnb: A $1.3 Billion-Dollar Startup's First-Ever Pitch Deck >>