Buffalo Wild Wings debuts its restaurant of the future, with cocktails, self-service beer taps, and Xbox gaming consoles
Buffalo Wild Wings debuted a new logo in October. The slightly sharper image is front-and-center in the new design.
The building has a dedicated takeout window, hinting at the chain's increasing emphasis on its to-go business.
In the more traditional section of the bar, Buffalo Wild Wings has added more options: different types of tables and stools, an open layout, and the continued presence of TV screens everywhere.
The bar is made from recycled basketball courts, with a menu that has a greater emphasis on spirits and cocktails than Buffalo Wild Wings' previous iterations.
The dining area is larger than the bar and also mixes different styles of seating. The section can be opened up as bar overflow or sectioned off to allow people to sit and eat.
The "MVP Room" is a new element that is reminiscent of a rec room attached to a bar. The area has three TVs, Xbox, PlayStation, and Nintendo gaming consoles, and six self-pour beer taps.
"This space really serves as three experience functions: private viewing, gaming and local activation," Lyle Tick, Buffalo Wild Wings' president, said in a statement.
"The local experience will be different for every community, and that’s exactly what we want. We now have an ideal spot to host local radio remotes and coaches shows, as well as an area for the local high school star to sign his Letter of Intent to play college ball"
The "Dugout" is another new section of the revamped restaurant. Near the front of the bar, it serves as an extension of the waiting area, where people can sit on bleachers and watch games.
Buffalo Wild Wings is also upgrading its patio, with rollup garage doors and a double-sided bar.
And, it is clear that takeout is becoming increasingly important for the chain. The new design has a separate takeout area with its own entrance, pick-up windows, and designated parking spots.
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