scorecardBrands from Chips Ahoy to Oscar Mayer are tweeting their condolences after Planters killed off its own mascot, Mr. Peanut
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Brands from Chips Ahoy to Oscar Mayer are tweeting their condolences after Planters killed off its own mascot, Mr. Peanut

Multiple verified company accounts, including Oscar Mayer, Chips Ahoy, and Nesquik, took to Twitter to express their condolences for Mr. Peanut while highlighting features of their own brand.

Brands from Chips Ahoy to Oscar Mayer are tweeting their condolences after Planters killed off its own mascot, Mr. Peanut

A lot of the posts seemed genuinely heartfelt.

A lot of the posts seemed genuinely heartfelt.

Our box is especially blue today. We always looked up to Mr. Peanut. In the snack aisle, and in life #RIPeanut. pic.twitter.com/uDo8YTh2Kz

— Kraft Macaroni & Cheese (@kraftmacncheese) January 22, 2020

But some of the brands seemed confused.

But some of the brands seemed confused.

@MrPeanut hey are you okay

— Pop-Tarts (@PopTartsUS) January 22, 2020

Some nut and nut-related brands got in on the action.

Some nut and nut-related brands got in on the action.

#RIPeanut ... https://t.co/YOPnMShASV

— CORN NUTS (@CornNuts) January 22, 2020

A toast to you @MrPeanut #RIPMrPeanut pic.twitter.com/MRhsFYDnHn

— SKIPPY Peanut Butter (@Skippy) January 22, 2020

Even non-food-related brands that had a connection to the peanut tweeted their condolences.

Even non-food-related brands that had a connection to the peanut tweeted their condolences.

Gone, but not forgotten. pic.twitter.com/c6s7vSgEwi

— NASCAR (@NASCAR) January 22, 2020

Airplane snacking will never be the same. #RIPeanut https://t.co/vNolhVheX1

— KAYAK (@KAYAK) January 22, 2020

And some brands tweeted even though they had no discernible connection to Mr. Peanut.

And some brands tweeted even though they had no discernible connection to Mr. Peanut.

What? NO! We're dropping a Reverse Card on this. #RIPeanut

— UNO (@realUNOgame) January 22, 2020

In honor of you @MrPeanut #RIPeanut pic.twitter.com/Z1ruM61zj9

— TiVo (@TiVo) January 22, 2020

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