Celebrity sightings.
Apple's big leap into video entertainment will be reportedly be accompanied by appearances from A-list celebrities.
The company has invited Reese Witherspoon, J.J. Abrams, Jennifer Garner, and Jennifer Aniston to attend the event, according to Bloomberg — Variety reports that Jane Krakowski and Hailee Steinfeld will also attend. But it's unclear whether any of the celebrity guests will have a presence on stage, or if they've been invited to attend as audience members.
A first look at Apple's new shows.
Apple will also show clips from the new original series it plans to launch on the video platform, according to Variety. One such preview is expected to provide a glimpse into a drama about a morning news show network starring Witherspoon, Aniston, and Steve Carell.
Apple has already inked deals with high-profile names in its effort to create original programs, reports indicate. The company has signed a multi-year contract with Oprah and is reportedly working with M. Night Shyamalan on a thriller and Steven Spielberg on a revival of the Amazing Stories anthology series, according to Variety and The Wall Street Journal.
Announcement and details regarding Apple's news subscription service.
Apple is also planning to debut a news service that would let users subscribe to a bundle of newspapers and magazines, according to Bloomberg.
It's being described as a Netflix for news by industry executives, according to the Wall Street Journal. As part of the service, users would be able to read an unrestricted amount of content from Apple's publishing partners for a monthly fee. This subscription is expected to be introduced alongside a redesign of the Apple News app at the event.
But Apple has been running into issues with publishers when it comes to agreeing on financial terms, according to the Journal. The iPhone maker is proposing that it keep about half of the subscription revenue from sign-ups made through the service, while publishers would split the rest based on the engagement their articles receive.
An Apple Pay update.
Apple could also showcase an update to Apple Pay that tweaks the way it looks in the Wallet App, according to Bloomberg.
This update is meant to set the stage for the credit card partnership with Goldman Sachs, according to Bloomberg, which Apple is reportedly planning to launch later this year as the Wall Street Journal reported. As part of the partnership, Apple would offer additional features to cardholders in its Wallet app, such as the ability to set spending goals and manage rewards.