An elite networking group that counts professional athletes and fashion executives as members is turning an island off Finland into the next Soho House
Roth purchased the island last September and has been renovating the cabins on it since then. Comparing the group to the exclusive international club, SoHo House, in a press release, SuperShe island will at first only be available to SuperShe's already approved members.
The island is 8.4 acres, and located off the coast of Finland in the Baltic Sea. The "exclusive membership" process is vetted by founder Roth, and all new applicants must come at the recommendation of a current member.
Members of SuperShe will get priority when it comes to reserving space on the island. However, reservations will be open to outsiders later in 2018. The retreats at SuperShe Island will be similar to the retreats the group hosts now.
Recently, SuperShe's Lana Mikheeva, a professional athlete, led a small group to Hawaii for a yoga and nutrition-focused retreat. About eight retreats a year will be officially hosted by SuperShe, however the island will be open to guests throughout the year.
SuperShe retreats will focus on yoga, meditation, cooking classes, and fitness classes.
Because of the health-focus, no substances such as alcohol or drugs are allowed on the island.
Reservations can be made starting in April.
As for the vetting process, Roth told The New York Post: "I'd like to vet the person and see that they're well-rounded and would fit in," she says, "but I don't want to be elitist."
Those already part of the group include women working as creative directors of high-end fashion and beauty brands, such as Rimmel London and Kate Spade, as well world champion athletes.
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