An Amazon-backed startup is selling smartglasses for $1,000 that are customized to your face
Focals have a "transparent, holographic" display built into its lenses that only the wearer can see.
The display can pair with an iPhone or Android phone over Bluetooth and provide alerts for text messages, turn-by-turn directions, weather, and more.
You control the glasses through a finger-worn ring called Loop.
The glasses come in two different frames style and three colors.
Focals come with a nifty carrying case that also charges the glasses, a lot like Snapchat's Spectacles.
Focals cost $999 for a pair, which includes the Loop ring and the charging case. North says that they have up to 18 hour battery life based on standard usage.
Since the glasses are custom-made and require your face to be scanned, in order to buy a pair, you need to schedule an appointment at either the Brooklyn or Toronto showroom.
If you pick the classic frame, you should get your Focals before the end of the year. If you pick the round frames or need prescription lenses, it will ship in 2019. Check out the entire video below:
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