A company that makes the best smartphone you've never heard of finally revealed details of its first-ever TV

Regarding affordability, Lau wouldn't say outright what the OnePlus TV's price will be, but he did say said that the OnePlus TV is a premium product, and it'll come with a price tag that will reflect its premium nature.

The OnePlus TV will run on a customized and optimized version of Google's Android TV platform. "It's our prerogative that we optimize and integrate very deeply [with Android TV] for the best user experience," Lau said.

One of the ways the OnePlus TV will differentiate itself from other smart TVs is the way it'll display content. Instead of showing users a list of streaming apps like Netflix and Hulu, it plans to show you the content you like. The idea here is to remove the step of remembering which streaming app has which TV show or movie you're looking for.

Android TV usually includes Google's Assistant, but OnePlus didn't comment on that, specifically.

When Business Insider first spoke with Lau regarding its TV in 2018, Lau mentioned that connectivity between smartphones and the TV itself will be a major aspect. Lau still says this is a point of focus.

OnePlus plans an ongoing roll-out of features that makes use of smartphone connectivity to the OnePlus TV. One initial example he gave included using the keyboard on a smartphone to type on the OnePlus TV, which addresses the cumbersome experience of pressing the arrow and "Enter" buttons on a TV remote to navigate around a TV's on-screen keyboard. Anyone who's ever typed in their usernames and passwords to log into apps on their smart TVs can already appreciate this feature.

Read more: OnePlus just unveiled its priciest phone yet, the OnePlus 7 Pro. Here's how it compares to the more affordable OnePlus 6T.

Stay tuned for more information coming from OnePlus for its OnePlus TV.