8 online bedding startups that make some of the most comfortable sheets we've ever tried
Brooklinen
Parachute
Why you'll like it: If you still dream about the hotel linens you slept on during your European vacation, shop at Parachute to bring the comfortable and luxurious experience home. It sells three different fabrics: percale (lightweight, breathable), sateen (smooth, but not shiny), and linen (textured, laid-back). Like other sites, you can shop bundled sets, but you also have the freedom to customize your own and buy for your exact style.
What to buy:
Coyuchi
Why you'll like it: Coyuchi's eco-friendly practices make it the best sustainable bedding startup you can shop at. It's the first North American company to use miDori bioSoft green technology, which softens sheets with a plant-based formula, and it meets a slew of other standards and certifications that mean it tries to do the least damage to the environment as possible. It also has a unique Subscribe and Save subscription program that sends you linen replenishments at a low monthly rate and recycles your old sheets for you.
What to buy:
Boll & Branch
Why you'll like it: Boll & Branch is famously known as the sheets that three living US presidents sleep on. However, you don't have to be a president to appreciate the company's mission of utilizing a transparent supply chain and organic cotton to make its bed sheets. These Fair Trade sheets may cost more than traditional sheets, but you'll always feel good about buying and sleeping on them.
What to buy:
Third
Why you'll like it: This UK-based startup keeps things simple with its small selection of neutral sheet and duvet cover sets, which are all made from long-staple combed cotton. Though its name may not be as well-known in the US, Third's quality certainly holds up against bigger startups. Plus, it donates a percentage of profits to a UK charity that supports mental health needs among young people.
What to buy:
Snowe
Why you'll like it: You're not fresh out of college in your first post-grad apartment, nor have you found your forever home just yet. But you do care about high quality, versatility, and aesthetic, which is where Snowe excels. Snowe provides the Instagrammable inspiration and bedding essentials for you to create a beautiful living space, through its bundles or its Build Your Own feature.
What to buy:
Primary Goods
Why you'll like it: Primary Goods doesn't only make comfortable and durable bedding sets — it fixes one of the most flawed and debated components: the top sheet. Its patented snapping system is simple but effective, attaching the top sheet to your duvet cover so the two always move together and you can make your bed quickly each morning. It started with premium French linen bedding and only recently introduced cotton to its lineup.
What to buy:
Ettitude
Why you'll like it: The secret to Ettitude's silky smooth sheets is bamboo lyocell, a sustainable textile made from organic bamboo pulp. If your body runs hot at night, try this breathable, temperature-regulating fabric. Another benefit of sleeping with bamboo is that it's hypoallergenic and anti-microbial. Ettitude also combines bamboo with other unexpected materials like charcoal and coffee.
What to buy:
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