7-Eleven is testing cashierless stores to compete with Amazon Go - here's what the first one looks like inside
The cashierless store opened to employees at 7-Eleven's corporate headquarters in Irving, Texas, on February 5.
The 700-square-foot store features a mix of snack foods, beverages, over-the-counter drugs, and toiletries.
During the test phase, 7-Eleven employees have been providing feedback and suggestions to executives.
"Introducing new store technology to 7-Eleven employees first has proven to be a very productive way to test and learn before launching to a wider audience," Suri said in a statement. "They are honest and candid with their feedback, which enables us to learn and quickly make adjustments to improve the experience."
Shoppers enter the store by scanning a QR code on the 7-Eleven mobile app.
All purchases are made through the app.
Inside, there's a refrigerated case with packaged fresh foods ...
... including healthy options like fruit cups ...
... and prepared salads.
Of course, the store also has plenty of standard junk food fare, like these doughnuts ...
... and, of course, ample chips.
The store also features grab-and-go favorites, including this shelf of breakfast items.
Just like a traditional 7-Eleven, there are loads of beverage options, including a wall of soda and juices ...
... and bottles of Starbucks cold brew in case you're in need of caffeine ...
... plus 7-Eleven branded electrolyte drinks for maximum hydration.
As shoppers browse, cameras using predictive technology and motion sensor algorithms track their movements.
Once the shopper has made their selection, they simply walk out of the store. Afterward, they receive an itemized digital receipt showing their purchase.
"Retail technology is evolving at a rapid pace and customer expectations are driving the evolution," 7-Eleven president and CEO Joe DePinto said in a statement.
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