6 online jewelers changing the way couples shop for engagement and wedding rings

If you want to design your own ring (there are over 3,500 style combinations possible), Vrai & Oro is the perfect place to do so. If you prefer to hand over the reins to the experts, Vrai & Oro is still the perfect place to do so. It knows buying a ring is a big commitment, so it offers a Home Try-On program where you receive three sample designs for a $50 refundable deposit. You have seven days to find your dream ring.

In addition to price and design, couples today care about where their rings are sourced and how they're made. Couple's diamonds are made above ground in a lab, but you wouldn't be able to tell the difference between theirs and mined ones. Best for shoppers who are overwhelmed by the choice of traditional retailers, Couple sells just four beautiful and classic styles, but you can still choose the setting, karat, and metal type.

At Holden, choose from 10 different profiles, like the strong and industrial Octagon or the subtly textured Hammered, then pick out exactly what you want for each aspect of the ring: width, metal, karat, finish, and a free engraving. Prices are low in part because the company uses an efficient 3D-printing technology to print designs before they're cast in the precious metals. Conveniently, the startup also offers free shipping, 14-day returns, and complimentary resizing for life.

Mejuri's made-to-order engagement ring collection features various cuts, asymmetrical settings, pretty gemstones, and a new half-sizing convention, all to emphasize a "non-typical" approach that has always characterized the online company. We highly recommend getting a matching band here — the rings and bands pair beautifully together, whether you balance out a more complex design with a simple band or play off the sparkle of a ring by introducing additional diamonds on the band.

Ritani makes it easy to shop and find your ring in multiple ways, from start to finish. You can start designing a ring by selecting a diamond or selecting a setting, or let the site recommend a ring for you based on your preferences.

By partnering with jewelry stores in your area, it blends the convenience of online shopping with the practical visual aspects of in-person shopping. If you want to preview or buy a ring, Ritani sends it to a nearby jewelry partner. Of course, you can always have it shipped directly to you, too.