5 cool online startups that drop new products every single week of the year

Mejuri introduces new jewelry every Monday, and these weekly drops are so popular that they typically sell out within 24 hours. To guarantee you get your hands on the latest solid gold and silver pieces, you can preview upcoming drops and add yourself to a waitlist. Each week follows a different theme: one week it could be delicate threaders, the next, bold signet rings. Regardless of style, each new drop is guaranteed to fit within Mejuri's collection of beautiful jewelry made for everyday wear.

"Fewer, better things" is the philosophy guiding Cuyana's products, so you can expect that each round of its new arrivals never feels rushed or superfluous. Everything about the brand — fabrics, silhouettes, choice of craftsmen — is carefully vetted and curated to ensure a high-quality shopping experience for the modern woman. Pay particular attention to its leather bags, which cost half the price of those of comparable quality and complete any outfit with understated sophistication.

The Last Line is an online luxury jewelry brand that offers options galore, from simple stacking rings to playful rainbow earrings. The large, versatile product selection means the site could be the last place you ever shop for all your jewelry, and thanks to weekly drops of 14k gold and precious stone pieces, you'll always have something new to lust over whenever you're looking to add to your collection. Adding to the accessibility of shopping for luxury jewelry online, The Last Line offers a 24/7 personal concierge to help you choose the perfect piece.

Direct-to-consumer darling Everlane doesn't have an official name for its frequent drops, but you can count on new clothing and shoes in its women's and men's departments every week, or even as frequently as every few days. Add yourself to waitlists for upcoming arrivals and you'll always be prepared for the season with minimalist, transparently manufactured styles. Everlane's products often play off of previous collections (such as the taller High Heel iteration of the popular Day Heel) and the best way to see them first is by shopping the New Arrivals section.