3 charts show how MoviePass is changing the movie theater business, but 'playing a dangerous game'

Theater owners will like this one. Theaters are making substantially more money from MoviePass subscribers compared to how those people spent before having a membership.

MoviePass subscriptions brought in 81% more sales at AMC than one year prior, and 101% more sales to Cinemark. And that’s not counting the concessions these folks paid for with cash.

It was only a matter of time before MoviePass imitators came on the scene and Cinemark’s Movie Club is the first major one. For $8.99 a month, you receive one ticket per month (it can be rolled over to the next month if not used). Though it’s not as sexy as MoviePass’ one-movie-a-day deal, people are doing it.

Since its launch in December, Movie Club has enrolled 1/5 as many new users as MoviePass did in that time period.

Nothing MoviePass has to worry about just yet. But there’s now someone in its rear-view mirror.