"Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," Tom Noble, head of communications at MINI said. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation."
If the 30-second ad has not left you satisfied, you can check out long-form interviews with each member of the star-studded cast talking about how they have defied labels in their own life.