MINI just released its Super Bowl ad early- and it stars five big celebrities

Will Heilpern,Will HeilpernFeb 1, 2016, 20:25 IST

The Super Bowl might not kick off until Sunday, but MINI has released its ad almost a week early.The spot, called "Defy Labels," features tennis player Serena Williams, former soccer player Abby Wambach, rapper T-Pain, former baseball player Randy Johnson, skater Tony Hawk, and actor Harvey Keitel.The 30-second video features each celebrity standing in front of a MINI and giving it a label that does not fit the car. Williams says ironically: "This is a chic car,"f for example. Wambach adds: "This is a gay car."It will air in the third quarter of the big game.

"Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," Tom Noble, head of communications at MINI said. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation."

If the 30-second ad has not left you satisfied, you can check out long-form interviews with each member of the star-studded cast talking about how they have defied labels in their own life.

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MINI just released its Super Bowl ad early- and it stars five big celebrities

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