Strategy
A kiosk named “SELFIEwithMODI” has been grabbing the eyeballs of millions of Delhi residents, as it allows them to get a virtual selfie clicked with the honourable Prime Minister of India, Mr Narendra Modi.
There are more than 20 mobile kiosks roaming around the city, enabling people to get a selfie with the charismatic leader. The kiosk has a large banner of the PM, with a camera and a tripod; people are allowed to just step in and get clicked. The kiosk has been aptly launched at a time when the political scenario of the city is under a supposed makeover.
In just two days of its operation, there have been claims of more than 2 lakh selfies being clicked using the software. This seems to have inspired BJP people to install 100 more such kiosks so that people can have a feel of how it feels to be clicked with a leader of his stature.
The first booth was installed in Khan Market and was inaugurated by BJP Vice President Amit Shah.