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MillerCoors Is Capitalizing On A 'Holiday' You've Never Heard Of [THE BRIEF]

Aaron Taube   

MillerCoors Is Capitalizing On A 'Holiday' You've Never Heard Of [THE BRIEF]

batch19 miller coors

Miller Coors

Good morning, AdLand. Here's what you need to know today:

MillerCoors is planning a "Repeal Day" promotion for its new Batch 19 brand on Dec. 5, the day in 1933 that Prohibition was repealed. The campaign will include in-store representatives dressed as flappers and taste testings to remind people that Batch 19 is made from a pre-Prohibition recipe found in the 90s at a Coors brewery.

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Johannes Leonardo named Mike Duda its CEO. Duda was most recently co-founder and managing partner of Consigliere Brand Capital, a marketing consulting and investment firm he founded with NBA star Steve Nash.

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Mattel appointed Lowe & Partners' Madrid agency, Lola, to its European advertising and digital account.

Previously on Business Insider Advertising:

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