Millennials reveal their top 100 favorite brands

Millennials make up a crucial group of consumers.

However, the generation's favorite brands may not be what you'd guess.

Ad agency Moosylvania analyzed 15,000 responses from millennials - age 17 to 37 - that the agency has collected over the last five years on their favorite brands.

"It's all about what you do for them, and making them look good is a key," Norty Cohen, CEO of Moosylvania, said in a statement.

Here are millennials' top 100 favorite brands according to the survey.