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Millennials reveal their top 100 favorite brands

Ashley Lutz,Kate TaylorAug 18, 2017, 20:46 IST

Rihanna is the new creative director for Puma's women's business.Puma

Millennials make up a crucial group of consumers.

However, the generation's favorite brands may not be what you'd guess.

Ad agency Moosylvania analyzed 15,000 responses from millennials - age 17 to 37 - that the agency has collected over the last five years on their favorite brands.

"It's all about what you do for them, and making them look good is a key," Norty Cohen, CEO of Moosylvania, said in a statement.

Here are millennials' top 100 favorite brands according to the survey.