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According to the survey, 44% of millennial respondents say their favorite brand creates aconnection with other with other like-minded consumers.
- Millennials are an important demographic for brands to win over. Their shopping habits can sometimes make or break an industry.
- Marketing agency Moosylvania has compiled its annual "Millennials' Top 100 Brands list" for 2019 after surveying 1,000 millennial consumers.
- From Netflix to Adidas, here are the brands that made the cut.
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Millennials' spending habits can be destructive to industries that are slow to cater to the powerful demographic's tastes.
Defined by the Pew Research Center as anyone born between 1981 and 1996, millennials have different spending habits than their generational predecessors. Sometimes, retailers need to change their strategies to win over the age group.
Read more: Millennials, baby boomers, Gen X, and Gen Z share their most beloved brands
"They are often branded as being more narcissistic, more idealistic, more socially-conscious, and more experience-oriented than any of their preceding generations," a Deloitte study published in May said. "They have even been blamed for ruining everything from movies to marriage!"
For the seventh year, marketing agency Moosylvania has ranked the top 100 brands that millennials love based on a national survey with 1,000 respondents between the ages of 19 to 39.
Here are the top brands, according to this survey.
Note: The rankings are Olympic Style, with several ties.
