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Millennials reveal 100 brands they love

Mallory Schlossberg,Kate TaylorSep 1, 2016, 20:50 IST

Facebook/American Eagle

Millennials make up a crucial group of consumers.

Ad agency Moosylvania asked more than 1,500 millennials - defined as 16 to 36-year-olds - to select their favorite brands.

Some are surprising.

"Ultimately, the functionality of how the brand serves the consumer seems to win out," Norty Cohen, CEO of Moosylvania, said in a statement.

Here are the top brands according to the survey.