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Snapchat (now called Snap) is releasing its camera glasses, called Spectacles, later this year, the company announced over the weekend after Business Insider published a then-secret promotional video about them. So will anybody care?
According to a Business Insider Intelligence survey of over 300 millennials, the answer is yes. 31% of the millennials surveyed say they'd at least think about buying the $130 glasses. If you apply that percentage to the Snapchat app's 60 million daily active users in the U.S. and Canada, that suggests there's enough demand for Snap to sell 3 million of them this year.
But the company probably won't even try to meet that demand. Snapchat CEO Evan Spiegel told the Wall Street Journal that the company is taking a "slow approach," and distribution will be limited at first.
BI Intelligence