<div style="float: right; margin: 15px 0 20px 20px;"><table border="0" cellspacing="0" cellpadding="0"><tbody><tr><td colspan="2"><a href="https://static-ssl.businessinsider.com/category/chart-of-the-day"> <img src="https://static-ssl.businessinsider.com/image/2237544b39b8324a71969a00/button-more-charts.gif" border="0" alt="button more charts" /></a></td></tr><tr><td><a href="http://www.businessinsider.com/category/chart-of-the-day"><img src="https://static-ssl.businessinsider.com/image/2237544b42b8324a7a969a00/button-chart-prev.gif" border="0" alt="button chart prev" /></a></td><td><a href="http://www.businessinsider.com/one-chart-that-shows-why-apple-is-interested-in-the-car-market-2015-3"><img src="https://static-ssl.businessinsider.com/image/2237544b4db8324a85969a00/button-chart-next.gif" border="0" alt="button chart next" /></a></td></tr></tbody></table></div><p>Those whacky millennials are dumping traditional TV, according to <a href="http://www.nielsen.com/us/en/insights/reports/2014/the-total-audience-report.html">data</a> from Nielsen <a href="https://intelligence.businessinsider.com/millennials-are-watching-40-minutes-less-of-traditional-tv-every-day-than-they-were-two-years-ago-2015-3">charted for us by BI Intelligence</a>. They are watching 40 minutes less of traditional TV on a daily basis than they were two years ago. </p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/55032ed0ecad04c9508b456e-1200-900/bii-sai-cotd-millennials-tv.png" border="0" alt="bii sai cotd millennials tv" style="line-height: 1.5em;"><p class="source"><span>BI Intelligence</span></p></img></div><p></p></div></div></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/charge-iphone-faster-apple-battery-life-2015-2">How to supercharge your iPhone in only 5 minutes</a></h3>        <div>            <div>    <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script>    <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="9hdGRuczob3nOr91AW6QS6gV7dw6BzKX" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>    <script>    if (typeof RunFunctions === 'undefined') { var RunFunctions = []; }     RunFunctions.push(function()    {         var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', '9hdGRuczob3nOr91AW6QS6gV7dw6BzKX',{ autoplay: 'false' });     });    </script>    <noscript><div>Please enable Javascript to watch this video</div></noscript></div>        </div>        <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script>    </div>

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Millennials are bailing on traditional TV

Those whacky millennials are dumping traditional TV, according to data from Nielsen charted for us by BI Intelligence. They are watching 40 minutes less of traditional TV on a daily basis than they were two years ago. BI Intelligence NOW WATCH: How to supercharge your iPhone in only 5 minutes if (typeof RunFunctions === 'undefined') { var RunFunctions = []; } RunFunctions.push(function() { var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', '9hdGRuczob3nOr91AW6QS6gV7dw6BzKX',{ autoplay: 'false' }); }); Please enable Javascript to watch this video (function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }());

Those whacky millennials are dumping traditional TV, according to data from Nielsen charted for us by BI Intelligence. They are watching 40 minutes less of traditional TV on a daily basis than they were two years ago.

Millennials are bailing on traditional TV

Jay Yarow

NOW WATCH: How to supercharge your iPhone in only 5 minutes

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